The Global Brand
Overview
Reviews
Events
Brand Success Guide
Contact
Papers & Presentations
China Ascending -
New bonus chapter on Chinese brands
Strong Brands Must Win Locally
Advertising in Asia
The Myth of the Invincible Global Brand
Building Strong Brands in China
Buy the book
› Amazon.com
› Barnes & Noble
Straight Talk with Nigel Hollis
Blog with the author
Meet the author
The Global Brand Quiz
Test your knowledge
Millward Brown
Company profile
Services
Knowledge center