The Global Brand
Local Success
The growth of modern trade
In the past, modern trade in developing economies focused on urban, upscale consumers. Entry formats were hypermarkets, competing with local food chains, and cash and carry, catering to the local, independent vendors.
Today, convenience stores, category specialists (such as The Home Depot, Best Buy and Bata) and discounters are more common, and the modern outlets have spread outside the major cities in most countries. However, the variety of store types varies dramatically by country and region.
Mexico City, Mexico
Oxxo has single-handedly driven the growth of convenience stores in Mexico, replacing the more traditional outlets like the one seen here.