Nigel Hollis is Chief Global Analyst at Millward Brown, one of the world’s leading market research agencies. He works with Millward Brown’s global account teams to address client needs and to shape the company’s viewpoint on all things related to marketing and market research. During his twenty-eight years at the agency, Hollis has worked with such companies as Nestlé, SAB Miller, HP, Unilever, Microsoft, and Pepsi-Cola. A frequent speaker at major industry events, Hollis is a four-time winner of WPP’s prestigious Atticus Award and has written for a wide range of journals and books. A graduate of Lancaster University in England, Hollis currently lives in Vermont.